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Amazon’s shady Prime Video practices are paying off large time

Abstract

  • Amazon Prime Video mechanically moved subscribers to ad-based tier in 2023 and charged $3 further to take away advertisements.
  • Subscribers reacted negatively to Amazon’s choice however new information suggests virtually 90% of customers are tremendous with advertisements.
  • Peacock introduces day by day video games and “Cannot-Miss Clips” characteristic on its cell app, mimicking NY Instances’ video games app.



By now, just about each streaming service (with the notable exception of Apple TV+) has some kind of ad-supported possibility. Nevertheless, customers need to opt-in to those subscriptions, and streamers like Netflix, Max, Disney+ and extra have been capable of efficiently lure subscribers to those money-making tiers with decrease subscription costs. Nevertheless, again in 2023, Amazon Prime Video tried one thing utterly completely different when it got here to transferring customers to an ad-supported tier. As a substitute of introducing a less expensive tier with advertisements, they mechanically moved each single subscriber to their ad-based tier, and introduced that those that did not need to see advertisements must begin paying $3 extra for the privilege within the new 12 months.

As you may count on, response to this was overwhelmingly unfavorable, with offended subscribers threatening on-line to cancel the service over the change. And whereas some customers could certainly have unsubscribed to Amazon Prime Video on account of this alteration, it seems just like the overwhelming majority of those that stayed are simply tremendous with watching advertisements, as new information from Digital I means that the service now has almost 90% of customers on its ad-supported tier, greater than Netflix, Disney+ and Max mixed. And whereas there are some questions on how a lot customers of the bigger Prime service use the included Prime Video add-on, it appears that evidently, at the least in accordance with this information, Amazon’s controversial transfer in 2023 has paid off.


It is most likely too late for Netflix or any of the opposite streamers to do one thing comparable (and I can not think about Apple including advertisements to their service on this method), however it simply goes to point out that whereas there was loads of backlash to this transfer initially, it in the end labored out very effectively as extra customers are watching advertisements on Prime Video than anyplace else, which actually is making Amazon a ton of money.

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Peacock advertisements video games and “Cannot-Miss Clips” to cell app

Nice choices for whenever you’re bored at work I assume

Peacock new features

Peacock

Seemingly taking a web page from Netflix, Peacock has launched a number of new options for its cell app which might be geared toward getting customers to do extra than simply stream content material. First up is a day by day video games hub that features puzzles, trivia, and themed “prediction” video games tied to particular reveals. The inclusion looks as if an effort to deliberately mirror the success of the New York Instances’ video games app, which has turn into one thing of a popular culture phenomenon.

And in case you do not feel like booting up a streaming app to play video games, Peacock has additionally launched a brand new feed known as “Can’t-miss Clips” that features quick video segments from in style reveals in a TikTok-style scrollable feed.

These new options can be found now within the Peacock cell app for many who need to examine them out and do one thing apart from watch a present or film on a streaming app.

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The Google TV Streamer lastly will get an honest low cost

The Chromecast alternative may simply be value choosing up at this value

Google Tv Streamer deals

In his review of the Google TV Streamer, TV reporter Anthony Marcusa described it as “a powerful machine designed to help those that try to make sense of plenty of titles from plenty of completely different providers.” and praised the machine’s clear aesthetic and ease of use. Nevertheless, his predominant concern with the machine was its $100 value level, which he did not suppose was justified, particularly contemplating how cheap the TV Streamer’s predecessor, the Google Chromecast was.

Nevertheless, it seems like good issues come to those that wait, because the Google TV Streamer is now on sale for $80, its lowest value seen for the reason that machine went on sale final 12 months. If you happen to’ve been enthusiastic about snagging one in all these, it seems like the most effective time to take action is correct now so you’ll be able to snag that candy, candy 20% financial savings.

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Pacific Rim collection is formally coming to Prime Video

Nice information for mecha and kaiju followers (so mainly, me)

Pacific rim coming soon

Lionsgate

Bringing it again to Prime Video for our last bit of stories this week, Variety studies {that a} live-action Pacific Rim prequel collection is now in growth for the Amazon-owned streamer because of a deal struck between lead studio Legendary Tv and Amazon MGM Studios.


That is truly the second streaming vacation spot for the franchise as Netflix produced an animated spin-off collection known as Pacific Rim: The Black which ran for 2 seasons between 2021 and 2022 earlier than being canceled.

Hopefully the Amazon-produced present lasts just a little longer, as there are tie-in movies reportedly on supply as effectively if the collection does effectively.

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Variety

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