The Monkey’s Latest Gory Trailer Is a File-Breaking Hit

Final week, we bought a recent new take a look at The Monkey, which was stuffed with surprising (actually) deaths and darkish humor. Lots of people appeared to love that trailer, as a result of Neon’s now touting it as successful for the indie horror scene.

Based on the studio, The Monkey now holds the title of getting “essentially the most watched impartial horror movie trailer ever.” It hit over 43 million worldwide views inside 24 hours of launch, which then blew up into over 100 views in 72 hours. On the time of Neon’s press launch, that quantity has gone as much as 109 million throughout all platforms, and manged to beat out trailers for non-indie horror hits Smile (100 million) and The Black Telephone (73 million for its first), and the second trailer for the pretty indie Discuss to Me (23 million). It even managed to eclipse the views of the 2 trailers for present horror hit Nosferatu, which got here to 74 million and 48 million, respectively.

Studios love touting trailer views when attainable to point out how a lot hype is behind their motion pictures. In The Monkey’s case, it has a couple of issues going for it: primarily based off a Stephen King brief story, it comes from Osgood Perkins, who helmed Longlegs final 12 months for Neon. That film went on to grow to be a sizable hit and the studio’s finest theatrical launch ever, partially as a result of it’s advertising and marketing was so dang creepy and sinister, and hid what Nicolas Cage’s titular killer regarded like, you had been invited to see what all of the fuss was about. By comparability, Monkey’s trailer make it appear like a riot to look at Theo James fail to forestall folks from being killed by that little drummer primate, and it’s laborious to argue towards that sort of Closing Vacation spot-esque slapstick.

The Monkey hits theaters on February 21, however Neon not too long ago screened it at Past Fest to optimistic reception. Count on our evaluate nearer to launch.

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